Legal Research Publisher Utilizes JangoMail’s On-Demand E-Mail Broadcasting Solution for Customer Communications and CRM Integration
 

Dayton, OH (August 14, 2007) – JangoMail, a market leader in on-demand software for permission-based e-mail marketing, today announced that Lawyer Links, LLC (www.LawyerLinks.com), an online publisher of specialized legal content, is utilizing JangoMail to distribute Advantage Alerts to their subscribers, and manage its customer database by integrating the product with its existing Microsoft SharePoint application. JangoMail is widely used by organizations for a range of marketing purposes, including customer loyalty programs, newsletters, product announcements, and other sales and promotional activities.

According to Eric Korb, managing partner, COO and co-founder of Lawyer Links: “Our subscribers rely heavily on our Advantage Alerts, to keep them informed on the latest corporate law news .” The company previously used e-mail marketing solutions including Constant Contact and Microsoft Outlook/Word mail merge. “Unfortunately, those solutions were inadequate, since they did not offer the ability to create URLs with merged fields in e-mails,” he said. Frustrated with this major limitation, Korb was eventually led to JangoMail.

“JangoMail was the most robust product that we evaluated and were impressed with its dynamic Application Programming Interface (API) and CRM integration capabilities,” Korb said. In 2006, Lawyer Links selected JangoMail as its primary e-mail marketing solution, and rolled it out to employees in two weeks. “With JangoMail’s API, we create custom forms that pull contacts from our database in real-time and develop custom e-mails. In just one week, our programmers harnessed the power of the JangoMail API to meet our needs,” he said. The company is now working to tightly integrate JangoMail with its Microsoft Dynamics CRM 3.0 application to manage its subscriber database.

“Organizations continue to optimize e-mail communications tools such as JangoMail to create and distribute focused content to their target audiences including employees, customers, prospects, partners and investors,” said Ajay Goel, President of JangoMail. “Lawyer Links, for example, is truly realizing success with JangoMail to better communicate messages to its extensive database of subscribers.”

About Lawyer Links
Advantage – from Lawyer Links, is the first place that decision makers go when they seek comprehensive information pertaining to compliance and finance and filings. Available online, practitioners can easily access essential legal precedent, examples and source materials, through one unified resource. Compared to search-based services that produce only lists of unpredictable and non edited suggestions, Lawyer Link’s legal editors hand-indexed information by topic keyword yields precise and superior results. For more information: http://www.lawyerlinks.com, 877.651.5331, info[AT]lawyerlinks.com.


About JangoMail
JangoMail is a market leader in on-demand software for permission-based e-mail marketing. More than 1,200 organizations on six of the seven continents rely on JangoMail to send personalized, targeted e-mails to their customers and prospects. JangoMail sports a number of unique features in the web-based e-mail marketing service industry, including direct connectivity to customers’ external databases. To learn more, go to www.jangomail.com or call 1-888-GO-JANGO.
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© 2007 JangoMail. All other marks are the property of their respective owners
 

Press Contact:
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